How to Know You’re Ready for a Fractional CMO (and How to Brief One Well)
Readiness isn’t about size. It’s about whether you have a problem worth senior strategic thinking – and something in place to act on it.
Most businesses don’t ask “are we ready for a fractional CMO” at the right moment. They ask it after a launch underperforms, a fundraise stalls, or a founder finally admits nobody outside the building understands what the company actually does. By then the question isn’t really “are we ready” – it’s “how much has waiting already cost us.”